Mail Marketing Important Factors,
1- Title - Choose a best title which reflect to your services In title put suitable keyword/key phrase, because entire content of e-mail depends on title. If You have different-2 services then you should have prepare separate mail according to services.
2- Content - Content should be very specific, short and simple. you can use graphics(image) between content, All graphics and content should be in right places & eye catching. In Content grammar and punctuation play very important roll so content will error free and very effective. Most Important thing is that prepare content according to your title(services/Offer). All special offer & Content can be in bold tag that will help is proper impression. email marketing is to offer an email correspondence course on a subject closely related to your website or the products or services you offer. Keep your emails to the point. People love information, interaction, and a deal. They do not have time for novels or complicated instructions to do something.
3- Links - Links should be in proper place and keep one thing in mind links on keyword/key phrase should be open related to these keyword/key phrase pages and page will be helpful for your customer point of view. No. of links should be less and try to keep those links which are important customer point of view.
4- End of Mail Make sure your email signature includes your Website address & social media links.
Delivery - Ensuring that your emails are delivered to the inbox of recipients and aren’t registered as SPAM . You can use spam filter keywords(sender end)
Render ability - Ensuring that emails are readily viewable in different email readers such as Outlook and also webmail readers such as Hotmail and Yahoo! Mail.
Source- Ezine articls
